About
We give coaches, parents, and leaders the tools and understanding they need to help every girl thrive — and stay in the game.
About Coaching HER
How an athlete feels about their coach is one of the most important factors determining whether or not she keeps playing sports. Coaches are powerful role models who can impact girls' self-perceptions, experiences, and development. Yet coaches often lack the education and training needed to address concerns specific to girls and women, including gender identities, stereotypes and bias.
Our Vision: To help more girls get and stay in sport through critical drop-out ages of 11-17, so they can stay active, healthy and thrive across the lifespan.
our approach
educate
We deliver evidence-based training, talks, and workshops that equip coaches to build confidence, foster equity, and strengthen connection with girls.
collaborate
We work hand-in-hand with organizations, researchers, and advocates to transform coaching environments and systems.
lead
We challenge outdated norms and help shape the future of sport — where every girl feels like she belongs.
our why
At the Tucker Center we are continuously asked, "How do we coach girls?" Coaching HER® is a coaching resource that helps sport coaches of girls challenge the status quo and the taken-for-granted assumptions of what it means to coach girls. We are helping coaches minimize gender inequalities and to coach differently. (on right, Tucker Center Director, Dr. Nicole M. LaVoi)
what makes us unique
evidence-based
An industry-first, evidence-based tool developed by leading researchers and tested by coaches — with proven impact in girls’ sport.
her perspectives
Grounded in girls’ lived experiences, Coaching HER® amplifies their voices and recognizes the unique challenges they face simply because they are girls.
Collaborative
Our tools are developed in collaboration with coaches, athletes, researchers, and organizations — ensuring every resource reflects real-world needs and shared goals.
benefits of COACHING HER®
ENHANCED COACHING EFFECTIVENESS
Evidence-Based Practices:
Coaching HER® is developed using research and evidence-based best practices. We rigorously tested our content to ensure it helps coaches coach girls more effectively.
Skill Development:
Coaches will be better equipped with skills and knowledge to improve the experience, development and performance of girls in sport.
IMPROVED ATHLETE EXPERIENCE
Gender-Sensitive Coaching:
The courses focus on understanding and addressing the specific challenges girls face in sports, because they are girls.
Positive Environment:
By fostering an inclusive and supportive environment, it increases the likelihood girls will enter and stay in sport!
CREDIBILITY & EXPERTISE
CREDIBILITY:
Coaching HER® was developed by The Tucker Center for Research on Girls & Women in Sport, a thought leader and catalyst of systems change for girls and women in sport and physical activity. Adopting Coaching HER® demonstrates your commitment to evidence-based practices.
ACCESS TO EXPERTISE:
Your organization can benefit from the expertise and all the resources of the Tucker Center, including access to the latest research and best practices in the field.
PROMOTION OF GENDER EQUITY
DEVELOPMENT:
By prioritizing the development of girls, your organization acknowledges that different genders may need different resources or support to achieve and thrive, which is the core principle of gender equity.
IMPACT:
Addressing and overcoming gender-specific barriers in sports can help create a more equitable and inclusive environment for all athletes so they stay in sport and increase the likelihood of accruing positive development, health, social and academic benefits.
COMMUNITY & PARENTAL SUPPORT
POSITIVE REPUTATION:
Demonstrating a commitment to the development of girls in sports can enhance the organization’s reputation within the community and among parents.
INCREASED PARTICIPATION:
Parents are more likely to enroll their daughters in programs they perceive as supportive and dedicated to the well-being and development of their children.
LONG-TERM SUCCESS
RETENTION AND GROWTH:
Providing a positive and supportive environment for girls can lead to higher retention rates and attract more participants, contributing to the long-term success and growth of the organization.
BEST PRACTICES:
Implementing research-based and tested practices ensures everyone in your organization is learning and adapting to new developments in the field.
ENHANCED COACHING EFFECTIVENESS
Evidence-Based Practices:
Coaching HER® is developed using research and evidence-based best practices. We rigorously tested our content to ensure it helps coaches coach girls more effectively.
Skill Development:
Coaches will be better equipped with skills and knowledge to improve the experience, development and performance of girls in sport.
IMPROVED ATHLETE EXPERIENCE
Gender-Sensitive Coaching:
The courses focus on understanding and addressing the specific challenges girls face in sports, because they are girls.
Positive Environment:
By fostering an inclusive and supportive environment, it increases the likelihood girls will enter and stay in sport!
CREDIBILITY & EXPERTISE
CREDIBILITY:
Coaching HER® was developed by The Tucker Center for Research on Girls & Women in Sport, a thought leader and catalyst of systems change for girls and women in sport and physical activity. Adopting Coaching HER® demonstrates your commitment to evidence-based practices.
ACCESS TO EXPERTISE:
Your organization can benefit from the expertise and all the resources of the Tucker Center, including access to the latest research and best practices in the field.
PROMOTION OF GENDER EQUITY
DEVELOPMENT:
By prioritizing the development of girls, your organization acknowledges that different genders may need different resources or support to achieve and thrive, which is the core principle of gender equity.
IMPACT:
Addressing and overcoming gender-specific barriers in sports can help create a more equitable and inclusive environment for all athletes so they stay in sport and increase the likelihood of accruing positive development, health, social and academic benefits.
COMMUNITY & PARENTAL SUPPORT
POSITIVE REPUTATION:
Demonstrating a commitment to the development of girls in sports can enhance the organization’s reputation within the community and among parents.
INCREASED PARTICIPATION:
Parents are more likely to enroll their daughters in programs they perceive as supportive and dedicated to the well-being and development of their children.
LONG-TERM SUCCESS
RETENTION AND GROWTH:
Providing a positive and supportive environment for girls can lead to higher retention rates and attract more participants, contributing to the long-term success and growth of the organization.
BEST PRACTICES:
Implementing research-based and tested practices ensures everyone in your organization is learning and adapting to new developments in the field.