Coaching HER^® is a transformative coaching resource designed to help sport coaches challenge conventional norms and rethink what it means to coach girls. Our mission is to reduce gender inequalities in sport by equipping coaches to lead with awareness, intention, and inclusivity.

We address the often-overlooked issues that affect girls' and women’s performance, confidence, sport participation, and overall experience—specifically, the unconscious gender biases and stereotypes held by coaches.

Coaching HER^® is a transformative coaching resource designed to help sport coaches challenge conventional norms and rethink what it means to coach girls. Our mission is to reduce gender inequalities in sport by equipping coaches to lead with awareness, intention, and inclusivity.

We address the often-overlooked issues that affect girls' and women’s performance, confidence, sport participation, and overall experience—specifically, the unconscious gender biases and stereotypes held by coaches.