---
title: Go with the Flow
description: In partnership with the Tucker Center for Research on Girls & Women in Sport, PERIOD.’s campaign elevates athlete and staff voices to show why period-aware sport environments matter.
---

[The Coaching HER® Journal](https://www.coachingher.com/the-coaching-her-journal)

# [Go with the Flow](https://www.coachingher.com/the-coaching-her-journal/go-with-the-flow)

 Written by [By The Coaching HER® Team](https://www.coachingher.com/the-coaching-her-journal/author/by-the-coaching-her-team) | May 2026

[PERIOD.](https://period.org/)’s *The Flow Must Go On* campaign shines a light on the reality that many menstruating athletes face, including that 93% of teens have had negative experiences participating in sports or extracurricular activities because of menstrual cycle symptoms. In partnership with the [Tucker Center for Research on Girls & Women in Sport](https://tuckercenter.umn.edu/), the campaign elevated athlete and staff voices to show why period-aware sport environments matter.

 

 

 

 

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[View full post](https://www.coachingher.com/the-coaching-her-journal/go-with-the-flow)

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